So I was navigating through a new site lately, Social Media Today, and found a great article that highlighted the 10 most liked photos on Facebook in January 2013. I'm going to start from the bottom up and give my personal opinion on each. I will then say if it is worthy of my like. Refer to the link at the end for the article.
10. BMW comes in last with 125,274 likes. To me this is a manly post, but I can appreciate it because of the quality of this car. Nothing is better than a company openly revealing their new products on social media for the world to get the first look at! Still not sure if it would receive a like from me.
9. Intel comes in at 9 with 131,179 likes, even though I think this photo is ABSOLUTELY GENIUS! What a great way to artistically illustrate the characteristics of our generation; technology is truly driving us in this crazy busy life that will never stop spinning. This by far was my favorite post on the list. In fact, I'm going to start following Intel and this would definitely receive my like! Definitely relevant to today and the company. Kudos to Intel!
8. Tiffany & Co received 136,242 likes with this photo, obviously very relevant since Valentine's Day is around the corner. Although the picture is beautiful and visually appealing, it doesn't have anything that really catches me. It just seems like another beautiful piece of jewelry I could never afford... not 'like worthy' for me.
7. Oreo has been recently hitting the ball out of the park with 141,044 likes for this hilarious photo. I, personally, have always struggled with this problem and its cute how they have utilized the 'meme' phenomenon in relation to their product. In fact, this post actually made me laugh out loud in the library, so definitely deserving of a like!
6. As always Starbucks does well with 155,816 likes on this trendy hipster photo. I like this photo because it shows soul and that the company is not forgetting where they came from. I 'like' and appreciate that.
5. Not too sure why Walmart received 156,069 likes for this post, completely irrelevant! Like we talked about in class, nothing is worse than companies who push out random content that is in no way relevant to their company. Some can pull it off, but to me, Walmart is not one of them. Don't get me wrong, the photo is cute, but it would never receive a like from me.
4. We've seen these 'please give me and my cute siblings likes for (fill in the blank)' before, but it's quickly getting old! The first one was cute, but how many times are people going to do this and expect likes?? There's a certain point when this idea just isn't original any more. Sorry, not worthy of a like. I never got a dog either :(
3. Am I missing something about this post? Louis Vuitton received 163,091 likes, putting it at the number 3 position on the list. It mentions a 'Monogram Story', but the picture doesn't necessarily illustrate anything about monograms. What is the 'Louis Vuitton Friends of the House'? Maybe I'm out of the loop on this one since I'm not a fan of designer purses, but personally, this just seems like a generic ad for me. Sorry Louis, no like for you!
2. Yet another manly post, WWE comes in at number 2 with 247,415 likes for just one photo! That's pretty impressive, and I have to give it up to the Rock for accomplishing both his World Championship and his 'Likeship". However, the amount of links and CAPS LOCK is too busy of a look for me. Considering I am completely out of their demographic, I highly doubt I would give this one a like. I have respect for the Rock though!
1. Nothing is better than being reminded of your childhood glory days with Disney. This classic photo came in first with 327,817 likes. It's nice to have something like this come up on your news feed that reminds you that life shouldn't get you down. Take the 'problem-free philosophy' into account and enjoy the life that you have. I think this would get a like out of me, especially on those days that I am down in the dumps.
So there you have it, the 10 most liked posts on Facebook for January 2013. Some are great examples of Social Media Marketing and some are complete flops that make me question how they even made it on the list. For me personally, my number one would be Intel and my number two would be Oreo. Both did a great job in being relevant and not being pushy in their content. Neither one of them were trying to sell you anything and just wanted to create a post that was either humorous or inspiring, both of which I appreciate greatly.
All pictures and rankings were made available by Social Media Today.
Citation:
Arnold, Morgan J. "10 Most Liked Posts on Facebook." Social Media Today RSS. Social Media Today LLC, 6 Feb. 2013. Web. 07 Feb. 2013. 
1 comment:
Lindsay, I really liked reading this article. I've never thought about which posts get the most likes throughout a month on Facebook. After looking though the top 10 for January, its interesting to see how some of them were liked because they were targeted towards men, funny, or because they were just interesting and creative while others were inspirational. I love how Oreo has been coming up with creative ads lately with the one from the Super Bowl "You can still dunk in the dark" and now seeing this one that they created into a meme, is awesome. I also liked the Starbucks picture. Because when I think of Starbucks, I think of being trendy, classy, professional, and hip and displaying a picture of their original store that encompasses all of those feelings, was very smart. Also with Disney/ Lion King you can't go wrong. It'll be interesting to see which posts get the most likes this month!
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